Logo Design

A logo for your farm, your stallion, or your business should reflect the “personality” of your business. It displays your business concept to the world.

At Freestyle Graphic Design we believe that your logo should be unique to your business. We don’t use preexisting graphics or clip art. Each logo is made up of custom elements that have their origins in what you do. For example, a logo for a breeding farm might start with an image of your home-bred foal; a logo for a trainer might incorporate of the trainer riding. A logo can also focus only on your business name, presented in a unique way.

The Process:

Logo design starts with a conversation. We listen to you describe your business, your tastes and preferences, as well as practical questions of where and how you plan to use your logo and what colors you like. After this conversation you would provide any images that you’d like us to use. After evaluating the images we’ll be able to provide you with an estimated cost range you can expect for the project.

Some of the logos I’ve designed over the years:

Sea Lion

Thoroughbred stallion, California

Iron Will Ranch

Sport and performance horse breeder, Alberta, Canada

North Shore Equestrian

Riding stable, Wisconsin

TEAM Gauguin

Breeder and stallion owner, California

Tally Ho Products

Riding apparel, Massachusetts

Richwood Farm

Trakehner breeders, Wisconsin

Kent Island Sporthorses

Sport horse breeder and stallion owner, Maryland

Midway Farms

Sport horse breeder, Alabama

Innovative Management Resources



Hanoverian stallion, Wisconsin and later Maryland

FGD Logo 2021

I recently created a new logo for Freestyle Graphic Design. The font is Ophelia, a little-known one that I quite like, and the “F” is beautiful and works in the logo. The graphic is a section of a horse shoe, reflecting the fact that I mostly design within the equine industry. It is a scan of a real horse shoe that I own, one that was given to my husband’s grandmother by her uncle in the early 1900s. It’s a trotting horse shoe, and is aluminum and very thin.